Diversity Management 

An example for a global business company investing appropriately in cultural and ethnic differences within...

In September 2017, Fyber, a company that develops technologies for advertising video messages on mobiles, published that it would allow 100 employees in Israel to take 5 Sundays per annum as paid vacation and would grant men leave after the birth of a child. In addition, appropriate to their cultural year, company employees in Europe and China (approximately 260) would get their additional vacation days on Fridays. Additinally, the company would grant all fathers of newborn babies paid paternity leave of 5-10 days.

This initiative is part of Fyber's merger with Interactive, an Israeli company acquired a year ago, and as such the company joins the Israeli company Iron Source that had started granting long weekends a number of times per annum. Employees would benefit from these additional paid vacation days even if a law was passed nationally granting long weekends.

Fyber's overarching aim was to improve employee welfare and create a home-work balance. This is what Ziv Elul, the Managing Director had to say in this context: "Many companies talk about the proper balance between work and home. But their employees struggle to find quality time with family, friends, leisure, vacation, hobbies... pursuing large numbers of work days and working late hours harms their productivity in the medium-long term and at the end of the day the entire Israeli economy. Company employees are its most important resource, and I support nurturing human capital and optimal working and welfare conditions." The estimated cost of this arrangement in Israel, according to Elul, is ½ million shekel per annum: "To date, every benefit given to employees as paid off, proving how important it is". What more can be added?

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